Christine was invited to present at the Mega Media Expo in Johannesburg on 5 March. During her presentation, Christine discussed various ways to achieve results through online marketing. AlterSage believes in a through-the-line campaign to maximise exposure by including online marketing as part of your overall marketing strategy. The main online marketing elements Christine discussed included Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising and Social Media. Christine also looked at South African brands that implemented through-the-line strategies. You can view Christine's presentation on SlideShare.

Christine is attending My Mentor sessions, a Cape IT Initiative (CITI) initiative with Cape Venture Partners, on a fortnightly basis as part of AlterSage's participation in the annual My Mentor project. This initiative allows small to medium businesses in the Information and Communications Technology (ICT) industry to be mentored in various categories including turnover, employees, capacity and so forth. In the past three months, AlterSage has benefited greatly from the project and we are looking forward to the next three months.

At the end of March, we will be attending the bi-monthly industry GeekDinner. For more information and to reserve a seat and meet up with us, please visit the GeekDinner wiki.

The importance of social media in online marketing
Social media has been around for a while yet not many companies in South Africa have realised its potential. Social media is a powerful platform and can create great awareness, but in order to achieve maximum exposure, it is important to utilise a multi-channel approach. This means not only using online channels but also offline channels to create a through-the-line campaign. Read more.