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14 April 2010
April in South Africa is peppered with public holidays. Hopefully lots of time off has meant lots of leisure time with friends and family. Now as we stare down the barrel of a 5-day week, we hope to lighten your mood a little with a newsletter jam-packed with everything from industry events to articles we've found interesting. We hope you enjoy it!
Out and About
The Stellenbosch Young Professionals Network (SYPN) is a group for 20 to 35 year old professionals in Stellenbosch. It was founded by Mariska du Preez and creates the opportunity for individuals to network, socialise and share ideas. On 12 April 2010 Christine delivered a keynote speech at the SYPN event. For more information about upcoming events email Mariska. |
| Breadline Africa will be hosting the first ever Cape Town Geek Fashion Show on 26 April 2010 at Daylight Studio on Bree Street. The fashion show will feature a few of Cape Town's |
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| online personalities and all funds raised will go towards Breadline Africa's initiatives to alleviate poverty. Tickets are just R170, and you'll not only be donating to a good cause, but you'll also have the opportunity to mingle with Cape Town's online glitterati. There are only 130 tickets available so book yours now! |
Industry News
Convert your website visitors into customers
As a marketing tool, a website provides businesses with an additional avenue to reach potential customers. A well-designed and user-friendly website is only the beginning of your web strategy. To ensure that you reach visitors and convert them into customers, you need to maintain your website and this requires continuous work and adjustment. Read more to find out how to ensure your visitors have an optimal experience.
Client News
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The Greater Stellenbosch 2010 project is a collaborative effort between Stellenbosch University and local council to promote Stellenbosch as a world-class destination for football fans and teams during the 2010 tournament. AlterSage was jointly appointed with Interactive Concepts as the project's online marketing partner and implemented a once-off SEO campaign to ensure that basic SEO principals were adhered to on GreaterStellenbosch2010.com. AlterSage continues to generate online awareness for the project by creating and syndicating targeted online PR articles to specialist online portals. |
Interesting Reading
Customer service across social media
Social media provides an ideal place for the irate consumer to let off steam. But with brands increasingly monitoring social media channels, it can feel impossible to have a moan without someone annoyingly interrupting and appearing to offer help. This article provides guidelines for brands as to when and how to offer help online.
Last Word
| This month we offer our newsletter readers a free social media audit. If you have a social media campaign running at the moment and would like to know how to improve your current strategy, our audit will highlight these areas for you. If you are thinking about creating and implementing a |
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social media strategy but don't know where to start, we'll help you find your feet in the social sphere. To redeem your Lite Social Media Audit email us with the code news04social in the subject line. Know someone that might be interested in a social media audit? Forward them our newsletter! |
We listened to what you've had to say and have added a new campaign to our services. "The Sage" is an holistic approach to your online marketing needs. It provides a managed online presence whereby we create a strategy and include all relevant channels. Think of it as an all-in-one campaign to really make the best of your online presence. Want to know more? Email us!
We have added an Events Diary and Portfolio tab to our Facebook fan page to keep you updated with upcoming industry events and our new clients. Stay in touch with us on Facebook, Twitter or LinkedIn. Until May, keep well!
See the possibilities,
Christine and The Sages |
