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It is here! The time has come and the AlterSage team can say with all certainty that we have World Cup fever! We are proud to be South African and even if Bafana Bafana don't win the World Cup, as the host country, South Africa will do us proud.

Over 800 delegates attended Net Prophet 2010 at Old Mutual Park on 13 May. Presentations from speakers like Vinny Lingham and Richard Mulholland have been made available on the Net Prophet website. Well done to the RAMP Foundation for organising such a superb event!

Digital Cowboys is a regular networking event for people in the digital advertising industry. The last event took place on 26 May and was hosted at Café Chic, keep an eye on their blog for details of the next event.

The next Cape Town 27Dinner is taking place at the end of June and the date, time and venue will be announced on the 27Dinner website.

Marketers are constantly on the look-out for new ways to improve their customer acquisition process, yet few companies consider online channels. Pay Per Click (PPC) Advertising (also known as paid or sponsored search) is a valuable online marketing channel that works well to drive immediate and targeted traffic to your website. Read the rest of the article to find out why return on investment (ROI) is the name of the game with PPC.

AlterSage spruce up web copy for Telfree.com
AlterSage was appointed by Telfree to produce persuasive, optimised web copy for its new website at Telfree.com. Telfree, a product that combines multiple communication mediums on a single platform, required web copy that would both intrigue website visitors and appeal to search engines. The result was punchy, informative web copy that was not only optimised for the web, but which would also pique readers' interest and encourage them to find out more about this exciting new product.

Google, Yahoo, others work to make search engines better at scanning the Web
An interesting article by Brian Palmer in which he discusses the inner workings of search engines and how the big players in the industry are continuously working to make search results more relevant for users.

Ten outstanding social media infographics
Infographics are all the rage at the moment, and we came across ten amazing social media infographics on NowSourcing.com. Infographics are visually attractive and are an interesting way of presenting 'boring' data. Enjoy!

Why you should invest in PPC
Pay Per Click (PPC) Advertising is a valuable online marketing channel that can not only drive traffic to your website quickly, but can also be a great lead generation tool. PPC can be used in conjunction with Search Engine Optimisation (SEO) to ensure that a website receives traffic whilst the SEO campaign is still acquiring rankings for the website on search engines. Read more to see why PPC is the best way to see immediate and targeted traffic.

Add search muscle to your marketing strategy
Very few marketers consider Search Engine Marketing (SEM) when they plan or revise their marketing strategies. SEM comprises Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising and this blog post focus on the marketing results that can be achieved when these two online channels are combined.

Christine is attending the world-renowned SMX Advanced in Seattle and will be tweeting and blogging about her experience whilst there. SMX Advanced is the crème de la crème of Search and Social Media conferences globally and seats for the conference sell out in days - we're very happy to represent the Cape Town tech community at this event. Christine is planning to host a sharing session based on what she learned at the conference early in July, depending on interest. If you would like to attend, please drop Carla an email. On that note, keep warm and well until July!