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21 July 2010
The 2010 FIFA World Cup has come and gone and we're more or less back to our normal routines. No more nail biting soccer matches, but that is no excuse to not Keep The Flag Flying! As the host nation South Africa has done us proud. If you missed the spectacular closing ceremony, here are some photos.
In this month's edition of our newsletter we look at upcoming networking events and conferences, articles we found interesting, client news and more. Enjoy! |
Out and About
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The third Silicon Cape networking event took place on 28 June at the Old Biscuit Mill. FNB sponsored the event, and they had the geeks terribly excited when they announced that they were going to give away an iPad. Keep an eye on the Silicon Cape website for future networking events. |
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The 21st Cape Town GeekDinner is to take place towards the end of July, but the date is yet to be named. Keep an eye on the GeekDinner wiki for more information and to secure your seat as soon as registration opens. |
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Tech4Africa, a conference focussing on the web and emerging technology, will be taking place at The Forum in Johannesburg on 12 and 13 August. The speaker line-up and conference schedule
looks promising. AlterSage will be represented by our eMarketing Strategist, Jonathan, and Christine will be a panellist at the Search Session Day 2, if you want to secure a seat at the conference, register now. |
Industry News
Get marketing results with organic search
Google handles approximately 34,000 search queries per second. Think about that for a minute - that is 2,040,000 searches per minute and 122,400,000 searches per hour. Consumers are looking for information and they want relevant, informative content. As an online marketing tool, Search Engine Optimisation (SEO) forms the foundation of a digital strategy. Have you ever considered how easily current and potential clients are able to find you via search engines? Read more to find out how an organic search campaign can enhance your marketing campaign. |
Client News
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Hollard's search engine marketing campaign performed exceptionally well during the month of June. Hollard, South Africa's largest independent and privately owned insurance group, recently re-designed their website.
The site has performed very well since its relaunch, with visitor numbers impressively up.
When the site is compared using Google's benchmark reports, it is performing far above average in all of the metrics in the "insurance" vertical (compared to sites of a similar size). In fact, Hollard enjoyed 220.56% more visits this month than sites of a similar size in this vertical. Well done! |
Interesting Reading
Mission Control and Integrated Marketing
The emergence of online marketing as the hot new thing doesn't necessarily mean that traditional methods of marketing (print ads, billboards, commercials, etc.) are falling by the wayside. In fact, many major companies are rolling out integrated campaigns that combine traditional and online marketing in strategic, clever and innovative ways. This blog post looks at brands that have successfully integrated online and traditional marketing.
Brands, publishers reap rewards as mobile traffic skyrockets during World Cup
Before your World Cup fever fades away, check out this article about its effects on mobile marketing. ESPN's comprehensive digital coverage of the event spanned across multiple platforms and provided brands with opportunities to advertise to mobile audiences.
Seven steps to effective multi-channel marketing
Website, blog, Facebook, Twitter, LinkedIn, PPC, billboards, print ads - it's easy for a brand message to get convoluted. Here are some tips on staying consistent as you integrate multiple campaigns.
Infographic: Fortune 100 Companies Jump on Social-Media Bandwagon
This infographic looks at how Fortune 100 companies are adopting blogging, video, Twitter, and Facebook as marketing channels. Which platforms are most widely used? How frequently do companies update them? Take a look at the infographic to learn more. |
Last Word
We have added two new members to our team. Simon Shear joins the AlterSage team as Content Team Leader and Erica Krasity joins the team as a Marketing Intern. All the way from Michigan, Erica is spending a break from school in Cape Town learning more about the online marketing industry. Welcome Erica and Simon!
Lastly, Christine is back from SMX Advanced 2010 and she wrote a blog post about her experiences and time at the conference. If you have any questions or would like to know more about the conference, drop us an email.
Until August, keep well! |
See the possibilities,
Christine and The Sages |
