At AlterSage our online marketing campaigns are based on results, ROI and transparency hence this month we turn our focus to usability and conversion analytics. In this edition of our newsletter we look at upcoming industry events, articles that we've found interesting and a number of AlterSage-related announcements.

Out and About

Christine will be presenting at the Interactive Marketing Summit which is taking place on 18 and 19 March at the Indaba Hotel in Johannesburg. Christine's presentation will focus on "Enhancing ROI through Web Usability" and she will discuss design and usability factors that increase website experience.

	The CRM: Marketing Loyalty Metrics conference was postponed from 30 and 31 March to 19 and 20 April 2010 and is taking place at the Sandton Sun in Johannesburg. Christine will discuss how the use of social media can build
and strengthen relationships with current and potential customers in order to extend customer loyalty beyond its expected life cycle. For more information, or to book your seat, email Admire Kabasa.

Industry News

Improve your results with email marketing
Many of us log into our in-boxes several times a day to check our email. This has become an integral part of most people's working and private lives. Although it's one of the oldest forms of digital marketing,email marketing is still an important tool used by businesses to promote special offers and to stay in contact with their customers today. Read more on how to improve your email marketing results.

AlterSage goes Full-Service

We are happy to announce that AlterSage now offers in-house website design and development as part of our service offering to add more value for existing and future clients. We've also made a few more changes to our website, including a revamped case study page, a page listing all AlterSage's upcoming public engagements and a media page where you can stay up to date with AlterSage mentions in the press. Let us know what you think, and whether there is anything else that you'd like us to list on our website?

Interesting Reading

Anna Talerico discusses why marketers should shift their focus from attaining clicks to increasing their conversion rates in Why Conversions Are More Important Than Clicks.

Denise Zimmerman looks at the Seven Things Social Media Can't Do and discusses the importance of why social media can't be a once-off project and why it can't succeed without a genuine focus on your customers.

Last Word

If you think your online marketing campaign could perform better or you would like to find out more about Usability and Conversion Analytics, contact us. We offer bespoke one-on-one or group training sessions aimed at improving your online campaigns.

All the best for March and until April, keep well!

See the possibilities,
Christine and The Sages