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17 February 2010
Because February is the month of love, we've decided to focus this newsletter on the relationship between your brand and your customers.
Email Marketing is one of the best tools for brand building and customer relationship management (CRM), as it puts your brand right into your customers' most frequent point of contact with the Internet - their inboxes. As such, permission-based Email Marketing is an effective way of building and strengthening customer relationships whilst increasing brand awareness.
In this newsletter we also take a brief look at recent and upcoming industry events, the AlterSage team's predictions for the digital industry in 2010, insightful email marketing articles and client news.
Out and About
| Radical Rhubarb a.k.a the January GeekDinner took place on 27 January at the Wild Fig in Observatory. More than 100 industry peers gathered to network and listen to a number of presentations. A big thanks to Delheim who sponsored the wine for the evening! |
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Habari Media hosted a breakfast on 4 February in Cape Town to announce their new partnership with Facebook. Invited speakers discussed the current situation of social media in South Africa - read more about the presentations on Bizcommunity.com. |
| Christine will be discussing "Enhancing ROI through Web Usability" at the 4th Interactive Marketing Summit in Johannesburg on 18 and 19 March 2010. The conference will take place at the Indaba Hotel, and industry experts will be providing valuable insight to attendees. To attend, book your seat online. |
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| At the end of March, Christine will be presenting at the CRM: Marketing Loyalty Metrics conference in Johannesburg. Her presentation will look at how to use social media to build and strengthen relationships with current and potential customers in order to extend customer loyalty beyond its expected life cycle. For more information, or to book your seat, email Admire Kabasa. |
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| Ad Expo (previously known as the Mega Media Expo) will take place from 23 - 25 March in Johannesburg. Pre-register to secure your entry to the exhibition and workshops. |
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Industry News
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Jonathan looked at "What is in store for digital marketing" as part of Bizcommunity's Biz 2010 Trend Report. A few of our predictions include that great customer service and results will be the key to a brand's success, that social media will become more mainstream, and that big brands will pay more attention to through-the-line strategies. Read the full article
for more predictions, and check out the rest of Bizcommunity's trend reports. |
Interesting Reading
Michelle Bowles from TopRankBlog.com looks at Five Top Email Marketing Tactics for 2010. Some tactics discussed in this article include integrating email with social media, engaging subscribers and testing targeted landing pages. Definitely a worthwhile read for any business that uses email newsletters to communicate with its customers.
Six Steps to Improve Customer Engagement in 2010 by James Gurd focuses on engaging with customers using Email Marketing and discusses the areas one should focus on for an effective email campaign.
Client News
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AlterSage has been working closely with the Taj Cape Town team to generate brand awareness and build an online presence for the hotel in the build up to its grand opening.
AlterSage created a digital strategy for Taj Cape Town, which comprised SEO, online PR and social media marketing. The strategy aimed to market all aspects of the 5-star hotel and its facilities, which include the Jiva Grande Spa and the Twankey, Mint and Bombay Brasserie restaurants. AlterSage created, implemented and continues to manage the ongoing bespoke SEO and social media campaigns for Tajcapetown.co.za.
The Taj Cape Town is situated in two of Cape Town's most historic buildings, the original South African Reserve Bank and the old BoE building, and boasts 166 opulent rooms. If you appreciate the finer things in life, be sure to visit Taj Cape Town and its restaurants. |
Get more love from your customers and clients in February - and in the future
Would you like to discuss how we can help you stay in touch with your customers and make the most of your existing customer relationships? AlterSage offers an array of Email Marketing solutions, including a standalone offering, a holistic management solution and a content development solution for your email newsletter. Contact us to find out how email marketing can enhance your current marketing mix and ensure that customers love your brand.
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Summer Loving!
Need to firm up your marketing mix? Schedule a one-to-one consultation with one of our strategists today! |
All the best for February and until March, keep well!
See the possibilities,
Christine and The Sages |
