During 2009 we have presented a number of online marketing workshops providing an overview of online marketing elements and how these elements fit together to create a synergised and through-the-line marketing approach.

Based on feedback from workshop attendees we are going to present more in-depth and technical workshops focussing on SEO, PPC, Social Media, Design and Usability for the remainder of the year.

The next workshop will focus on Search Engine Marketing (SEM) which comprises SEO and PPC. The workshop will take place on 22 September at the Grand Daddy Hotel (Broom boardroom) from 10h00 - 12h00. The following SEM topics will be covered:

• Increase qualified traffic to your website with a holistic search engine marketing (SEM) strategy. This course will introduce you to the basic principles and applications of organic search engine optimisation (SEO) and pay per click (PPC) advertising
• Turn browsers into buyers with persuasive copy
• Increase ROI from your website by increasing leads and sales
• Measure and evaluate campaigns to ensure optimum results
• Process of planning an SEO campaign
  • Competitor research
  • Keyword research
  • Website usability considerations
  • On-page optimisation
  • Off-page optimisation
  • Determining goals
  • Measuring conversions and evaluating results
• Process of planning a PPC campaign
  • Competitor research
  • Keyword research
  • Writing PPC advertisements
  • Targeting ads
  • Budgeting
  • Bidding
  • Quality score
  • Landing pages and landing page optimisation
  • Determining goals
  • Cost per Conversion (CPC)
  • Measuring conversions and evaluating results
• Integrating SEO and PPC

Due to the interactive nature of the workshop a limited number of seats are available. The investment per attendee is R495 (excluding VAT) and the price includes hand-outs and parking close to the venue.

Upcoming workshops:

Topic:  Social Media Marketing
Date:   October
 
Topic:  Putting together an online strategy
Date:   November

Topic:  Design and Usability
Date:   November

If there is a specific topic that you are interested in or if you would like to request a private workshop let us know. For more information on any of the above workshops or to book please email me.

See the possibilities,
Carla