|
|
|
12 May 2010
It seems as though Cape Town skipped autumn and went straight to winter! Long summer days are a thing of the past (for the next couple of months at least), but nothing beats the chilly weather like a hot beverage! If you're in the area, Mugged on Roeland serve an amazing hot chocolate and great cappuccinos. We'd be all too happy to join you if you give us a call!
This month, our focus is on Pay Per Click (PPC) Advertising and we're offering our newsletter readers a free PPC audit. If you have an existing PPC campaign, our audit will highlight ways in which the campaign can be improved to increase conversions and lower your average cost per click. If you don't have a PPC campaign, but want to know how paid search can increase leads and sales for your business, we'll put together a proposal with recommendations. Email us to find out more!
If you love the digital world, are an OCD tech follower and exceptionally deadline oriented (or know someone that is!) get in touch with us as we have a vacancy for a Technical Web Project Manager. Email us to find out more!
As usual, below are some of the events we attended in April, details of conferences we are going to attend in May and a selection of the most interesting articles we came across in the past month. |
Out and About
|
More than 120 people gathered to see Cape Town's geeks strut their stuff at Breadline Africa's "Geek Fashion Show" on 26 April. |
| The event was a huge success and the money raised will be used at Breadline Africa's discretion to aid their various projects to alleviate poverty in Africa. If you didn't attend the fashion show but would like to donate to Breadline Africa, please visit their website. You can also visit Breadline Africa's fan page to see the photos from the Geek Fashion Show. Rumour has it there is a video too, as soon as we get our hands on it we'll let you know! |
| |
 |
On 13 May, some of the industry's most creative thinkers and entrepreneurs will gather at Net Prophet 2010 to discuss and share stories and ideas. AlterSage will be |
| represented by Carla, Christine and Jonathan, if you're attending drop us an email and we'll meet up. |
|
Industry News
Make the most of a social media campaign
Social media's popularity is ever-increasing and not just among consumers. Progressively more brands are seeing the value of social media too and everyone is trying to get their piece of the action. That being said, very few brands have produced unique, mind-blowing social media campaigns. Read more to find out how to make the most of your social media campaign. |
|
Client News
|
We are proud to announce that AlterSage's latest client, Hollard, launched their new website last month. Hollard, South Africa's largest private insurance company, tasked AlterSage with enhancing their online brand presence. The AlterSage team have created, implemented and will manage a Search Engine Optimisation campaign for Hollard with the aim of increasing targeted organic traffic to Hollard. |
|
Interesting Reading
Tips for effective global PPC campaigns
An international search campaign is not simply an extension of an existing local search campaign. It has its own currency, language, culture and demographics. Ariel Rosenstein discusses Seven Tips for Effective Global PPC Campaigns. |
| |
A viral strategy for using paid search
Paid search may be more effective now at driving in-store sales than it ever has been before for ecommerce. Seth Sarelson discusses how to combine it with social media and email to make a big impact on consumer shopping habits. |
|
Last Word
Fuseware released an interesting report on South African Twitter statistics last week. The report focuses on the analysis and demographics of South African Twitter usage and is definitely worth the read if you're interested in social media. |
| |
| On that note, connect with us on our social media profiles on Facebook and Twitter or join our group on LinkedIn. If you have any questions or would like to chat about your existing online campaigns, feel free to drop us an email.
|
Until June, keep well!
See the possibilities,
Christine and The Sages |
