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18 August 2010
Someone on Twitter said the other day 'whoever has the time machine, quit fooling around now. It can't possibly be August already!' This year is flying at the speed of light but, as the saying goes, time flies when you're having fun!
August is going to be a busy month for AlterSage as you'll see in our Out and About section. In this edition of the newsletter we look at upcoming industry events and conferences as well as some of the blog posts that were published on the AlterSage blog over the past few weeks. The blog post topics are a mix of SEO, social media, mobile and viral campaigns. Enjoy! |
Out and About
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Tech4Africa took place on 12 and 13 August 2010 at The Forum in Johannesburg. AlterSage was represented by Jonathan Andrews, our eMarketing Strategist and Christine who, along with industry peers Pete Brooke-Sumner, Tom Van den Berckt and Rob Stokes, discussed Search and the Enterprise
as part of one of the speaker panels. Take a look at our Tech4Africa photos on our fan page. And our round-up blog post. |
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AlterSage was invited for a third time by the AAA School of Advertising to participate in their yearly Digital Workshop 2010. On 17 August Christine spoke to the students about Search Engine Marketing (SEM) and Jonathan discussed how to write appropriately for the World Wide Web. |
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On 20 August Christine will discuss 'Employing technology to market and sell hospitality' at the Tourism Business Conference at the CTICC. For more information about the conference and the Destinations Expo that runs alongside it, or to book your seat, visit the website. |
Industry News
Client News
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Plastiq’s search optimisation campaign performed exceptionally well during July. Plastiq, a division of Nedbank, allows customers to compare and apply for credit cards online in South Africa. During the month of July the total number of organic visits to Plastiq.co.za increased by 20.62% on the previous month. In addition conversions (ranging from submitting a card query to signing up for the newsletter) increased significantly. Well done Plastiq! |
Interesting Reading
Do it like Old Spice - the viral way (social media)
The Old Spice Guy campaign literally had the web buzzing with a highly successful viral marketing campaign. The concept behind the campaign is that not every guy can look like the Old Spice Guy (played by actor Isaiah Mustafa), but every guy can smell like him - and when you smell like the Old Spice Guy anything is possible. In this blog post we take a look at the short yet successful campaign and what lessons brands can learn from this campaign.
The location game
Are you using any location-based apps like Foursquare or Gowalla? Location-based apps have opened up a new channel for marketers to communicate with consumers. In this post we look at companies that have worked with location-based applications to develop unique, interactive campaigns.
How do you measure ROI in social media marketing?
One of digital marketing's big selling points is that it is completely measurable and the same is true for social media, although calculating ROI in this channel can be easier said than done. This post aims to help you define goals for your social media strategy as well as highlight the areas in your strategy that you should pay attention to.
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Last Word
The Old Spice campaign may have dominated the internet last month, but Ford pulled off a pretty impressive marketing campaign for their retooled Explorer SUV.Erica, our marketing intern, discussed their campaign mechanics in Bold Moves in Online Marketing.
When we talk again it will be spring. Keep well and enjoy the last few weeks of autumn! |
See the possibilities,
Christine and The Sages |
